Acer Quits Smartphone Business For Now
Acer is calling it quits — for now, at least
The Taiwanese company is putting its insignificant mobile business aside to focus on its growing laptops and other hardware businesses in India, it said over the weekend. The move comes as India, the world’s fastest-growing smartphone market, continues to see new entrants arrive in the country.
According to Acer India’s top executive, changes in several government policies such as Make in India took a toll on its strategies. “The change in government policies of Make in India and other aspects, our realization has been that it is too much of a market which is left to the smaller brands rather than any larger brands trying to enter it at this particular stage,” Harish Kohli, Managing Director, Acer India said.
Losing its hold on the Indian smartphone market will hurt Acer’s global smartphone ambitions as well. “During Q3 2016, Acer had 0.04% of market share globally,” according to Counterpoint Research. “The numbers have been declining sequentially since the start of 2016.”