A few days ago, PewDiePie made an ominous promise: once he reached 50 million subscribers on his YouTube channel, he said, he was going to delete it. And today, he hit 50 million subscribers. On Twitter, now, he’s doubling down on his promise, saying that he’s going to delete the channel at 5 pm GMT tomorrow. For those in the United States, that’s 12:00 EST. People have been wondering whether or not he’s actually going to do it for a few days now, and tomorrow we’ll see if he actually goes ahead and presses that button.
We’ve reached out to PewDiePie and will update with any more information.
For those that don’t know, PewDiePie is one of the most famous people in the world. He’s a Swedish gamer by the name of Felix Kjellberg that plays games and cracks jokes on his YouTube channel, where he’s slowly been building one of the most important brands in online entertainment. This year, he topped Forbes’ list of the highest paid YouTube stars with a take of $15 million, nearly twice the user in the no. 2 spot.
Which is not to say he’s never had trouble with his chosen platform. A few days ago, he released a video accusing YouTube of destroying his channel by promoting what he calls “clickbait,” and he’s far saying that his channel was “dying” as a result. He also insinuated that Youtube was promoting nonwhite users over his own videos.
“I’m white,” he said. “Can I make that comment?”
We’ll see what happens at 5 PM GMT tomorrow, though some have suggested he could delete a secondary, far less important channel and still be technically making good on his promise. I wouldn’t be surprised if he really does get rid of it, however: he recently tweeted “YouTube NG+,” which might be cryptic if you don’t know about video games, but is actually pretty straightforward. “NG+” stands for “New Game+,” where you start over at the beginning of a game with all the skills and upgrades you acquired through your first playthrough. So it’s not too much of a leap to suggest that he’s saying he’s going to start a new YouTube Channel after this one.